People read about and engage in what interests them, whether it is entertainment, technology, world news, sports, etc. During the hype of the printed newspaper and television news, it was very convenient to flip through the different sections of the paper or watch the news at a certain time to receive your niche in news. Also, if consumers really wanted to dive even further into their interest niche, magazines provided them an excellent opportunity. Now, with the revolutionizing of the Internet, mobile apps and satellite radio, the then “readers” of news are now becoming the “instant alert” receiver of news. Readers are not going to change their normal routine unless there is a new option that promises more convenience, reliability, authenticity and benefit. Had no one ever had the entrepreneurial spirit to start up things like Twitter, mobile apps for companies like ESPN, or entrepreneurship websites like Mobilize or Silicon Prairie News, more consumers would still be sipping their coffee while browsing through pages of the daily paper. Browsing still happens, it is just in a more focused way.
Today, there is an opportunity for new age entrepreneurs to take on the new Web 3.0 craze. Founders that have found the most success have come from people who saw a gap in the market and acted on that need by creating a new and innovative approach to an old method. A great example of shooting the gap is that of Reid Hoffman, mastermind behind Linkedin. Many of the social media sites available before Linkedin gave users access to a plethora of people ranging from colleagues, family to old schoolmates. Hoffman saw the need for people to connect with others in their professional field and created the platform Linkedin, offering more of a focused and professional approach to social media. Users can connect with others along with receiving news specific to their interests and industry. Today, Linkedin serves as one of the largest networks on the internet.
Being a product of the millennial era, young entrepreneurs have a large opportunity to find great success by incorporating a creative mind, technology and the media into the next big idea. The table is set; now it is time for entrepreneurial action.